Digital Marketing Specialist

Business Development Lead (Global Role)

Business Unit Head (OTC)

Role Description:&nbsp; <ul><li>Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join our team on a freelance, project-based basis.</li><li>The ideal candidate will have hands-on experience in digital marketing, influencer marketing, and new media channels like podcasts, with a strong background in performance marketing.</li><li>This role offers an exciting opportunity to work with a growing company in the following industries: OTC Healthcare/Consumer Goods/Health and Wellness/E-commerce.</li></ul> Responsibilities: <ul><li>Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts</li><li>Plan and carry out marketing and promotional activities for the brand.</li><li>Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones.</li><li>Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing.</li><li>Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.</li><li>Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams</li><li>Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established.</li><li>Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts.</li><li>Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.</li><li>Oversee all digital paid advertisements and third-party digital vendor management.</li><li>Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance &amp; ROI</li><li>Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.</li><li>Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs.</li><li>Work with overseas counterparts to ensure alignment of brand objectives.</li><li>Plan, conceptualize, and develop new product launches.</li><li>Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram)</li><li>Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums</li><li>Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy</li><li>Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social&nbsp;</li></ul> Requirements: <ul><li>Bachelor’s degree (or) masters degree in marketing or related fields.</li><li>6+ years of relevant experience, preferable within the bio/pharma industry with at least 5 years of digital marketing experience</li><li>Exceptionally strong analytical skills, Communication Skills with the ability to evaluate KPIs, present learnings based on data and optimize</li><li>In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.</li><li>Freelance, Project-Based Work: Must be willing to work on a freelance, project basis, with flexibility on timelines and deliverables.</li><li>Operational Experience: Must have direct operational experience in digital marketing, influencer marketing, and new media, including podcasts.</li><li>Performance Marketing Expertise: Proven experience in performance marketing, with a focus on driving measurable results like conversions and ROI.</li><li>Proficiency in managing paid campaigns across multiple platforms (Google Ads, Meta, TikTok).</li><li>Experience in managing Influencer campaigns on Social Media platforms like Tik Tok, YouTube shorts and Meta.</li><li>Industry Experience: Experience in OTC healthcare, consumer goods, or consumer services is required.</li><li>Strong experience working closely with advertising agencies.</li><li>Self-Motivated &amp; Independent: Ability to manage projects independently and deliver results with minimal supervision.</li><li>Strong Communication Skills: Excellent written and verbal communication skills, with the ability to engage and collaborate with both internal teams and external partners.</li></ul> Why Join Us: <ul><li>Growth Opportunity: Be a part of a rapidly expanding company with a strong entrepreneurial culture.</li><li>Flexibility: Enjoy a remote working environment.</li><li>Impact: Play a crucial role in expanding the profile and reach of “Our client” and its brands in the US market. If you are a motivated, strategic thinker with a passion for consumer marketing and sales, we invite you to apply and join our dynamic team at our client.</li><li>Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts •	Plan and carry out marketing and promotional activities for the brand</li><li>Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones</li><li>Serve as a subject matter expert for digital marketing best practices, internal processes, and systems related to digital marketing.</li><li>Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives.</li><li>Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams.</li><li>Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established.</li><li>Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts.</li><li>Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.</li><li>Oversee all digital paid advertisements and third-party digital vendor management</li><li>Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance &amp; ROI</li><li>Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.</li><li>Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs.</li><li>Work with overseas counterparts to ensure alignment of brand objectives.</li><li>Plan, conceptualize, and develop new product launches SOCIAL MEDIA.</li><li>Manage media communication, advertising, and campaign/promotion on both offline and online (social media, Facebook, Instagram).</li><li>Manage brand presence in social networking sites including Facebook, Twitter, and other relevant blogs, sites, e-commerce, and forums.</li><li>Monitor social media for conversations and trends related to company brand and feedback insights to the Regional to align overall business strategy.</li><li>Measure the impact of social media programs; analyze, review and report on the effectiveness of our company’s social.</li></ul>

Overview: <ul><li>We are looking for an energetic, self-driven and focused candidate for Business Development role for our business in India who would support the journey of business expansion, expanding clientele base, and building new opportunities for business.&nbsp;</li><li>The candidate have the advantage of working on different verticals (Rx, OTC, diagnostics and devices), various business models under different therapeutic categories.&nbsp;</li><li>The candidate will be working closely with Country Head – India business and Regional Lead of BD&amp;L.&nbsp;</li></ul> Responsibilities: <ul><li>Building business proposals, market evaluation, sales forecasting, pricing strategies, go-to market plan, P&amp;L assessment and new product launches&nbsp;</li><li>Conduct comprehensive market research for purposes of new business expansion, new products, internal-external portfolio assessment.</li><li>Support end-to-end development and delivery of new business pitches and presentations.</li><li>Close collaboration and communication with internal teams and external stakeholders.</li><li>Assessing timelines, logistics, schedules, cost and other estimations associated with a project.</li></ul> Requirements: <ul><li>B.Pharma / B.Tech with MBA with 6+ years of relevant experience in marketing, sales and business development&nbsp;from Pharma / Medical services (age group mid to late 30s)</li><li>Proven track record of generating new business leads, work on new business leads, project management.</li><li>Proficiency in MS Office / CRM software / Power point presentation and data analysis.</li><li>Proficiency in English</li><li>Therapeutic &amp; Market knowledge.</li><li>Communication and negotiation skills</li><li>Ability to build rapport.</li><li>Time management and planning skills</li></ul>

Responsibilities: <ul><li>Experience in sales and marketing, specifically in the pharmaceutical and consumer goods sectors.</li><li>Key Account Management (KAM) experience, with a focus on product management and brand management.</li><li>Proven track record in sales and marketing within the Over-The-Counter (OTC) and consumer healthcare segments.</li><li>Expertise in managing teams, developing brands, and executing brand-building strategies.</li><li>Strong understanding of consumer health trends and the ability to drive marketing initiatives to align with market demands.</li><li>Ability to collaborate cross-functionally to support business growth and expand market presence.</li></ul> Requirements: <ul><li>Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).</li><li>7+ years of experience in sales and marketing within the pharmaceutical, OTC, or consumer goods industries.</li><li>Demonstrated experience in Key Account Management, product management, and brand management.</li><li>Proven ability to lead and manage teams, with experience in developing and executing brand-building strategies.</li><li>Strong understanding of the consumer healthcare sector and OTC products.</li></ul>

Job Summary:We are seeking a dynamic and results-driven Business Development Lead with a minimum of 2 to 3 years of experience to join our team. The ideal candidate will have a background in healthcare (Pharma or Devices), This role involves significant exposure to in-licensing and out-licensing and will encompass both global responsibilities and a strong emphasis on marketing over sales. The role is pivotal in driving revenue growth, managing client relationships, and supporting devices, formulations, and OTC products, with a great emphasis on niche and unique product opportunities.Responsibilities:Business Development:Identify and pursue new business opportunities in the healthcare (Devices) sectors through market research, networking, and cold outreach.Develop and implement strategic business development plans to achieve company goals and targets on a global scale.Conduct competitive analysis and market research to stay abreast of industry trends and opportunities, particularly in the devices sector.Client Relationship Management:Build and maintain strong relationships with key clients and partners globally.Understand client needs and provide tailored solutions to meet their requirements.Ensure high levels of client satisfaction and retention.Sales Drive the sales process from lead generation to closing deals, with a significant focus on marketing initiatives.Prepare and deliver compelling presentations and proposals to potential clients.Negotiate contracts and agreements, with exposure to in-licensing and out-licensing.Collaboration and Communication:Work closely with the marketing, product, and operations, medical and regulatory teams to align business development efforts with overall company strategy.Provide regular updates and reports on business development activities and outcomes.Represent the company at industry events, conferences, and trade shows.Marketing Focus:Develop and execute marketing strategies to promote products and services, with a heavier weightage on marketing activities compared to sales.Create and manage marketing campaigns to drive brand awareness and generate leads.Requirements:MBA with a focus on healthcare and commercial operations.2 to 3 years of experience in business development, sales, or a related role in the healthcare or pharmaceutical industry.Proven track record of pursuing sales targets and driving revenue growth.Excellent communication, negotiation, and interpersonal skills.Strong analytical and strategic thinking abilities.Experience in in-licensing and out-licensing is highly desirable.Ability to work independently and as part of a team.Proficiency in Microsoft Office Suite and CRM software.Preferred Qualifications:Experience in supporting devices, formulations, and OTC products, with a great emphasis on devices.

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4 otc Jobs found

Digital Marketing Specialist

Business Development Lead (Global Role)

Business Unit Head (OTC)

Business Development Lead (Global Role)

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4 otc Jobs found

Digital Marketing Specialist

Business Development Lead (Global Role)

Business Unit Head (OTC)

Business Development Lead (Global Role)

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.