Marketing Automation Analyst

Testing

Product manger

Overview: <ul><li>The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams.&nbsp;</li><li>They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment.</li></ul> Responsibilities: Campaign Planning &amp; Execution: <ul><li>Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis.&nbsp;</li><li>Implement nurture campaigns to move prospects through the sales funnel and drive conversions.</li><li>Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.</li><li>Balance multiple campaign requests while maintaining attention to detail and deadlines.</li></ul> Demand Generation &amp; Account-Based Marketing (ABM): <ul><li>Support and provide strategic inputs into demand generation efforts by planning and implementing campaigns that drive awareness, engagement, and lead acquisition.</li><li>Partner with campaign, COE and&nbsp;BU teams&nbsp;to align marketing strategies with account-level goals and objectives.</li><li>Utilize ABM tools to engage high-priority accounts through targeted marketing activities.</li></ul> Data Analysis &amp; Reporting: <ul><li>Monitor and analyze campaign performance metrics, providing actionable insights to stakeholders.</li><li>Build dashboards and reports to track KPIs and demonstrate the ROI of marketing efforts.</li><li>Ensure data integrity across platforms and maintain compliance with data management protocols.</li></ul> Requirements: <ul><li>Bachelor’s degree in Marketing, Business, or a related field.</li><li>Experience in marketing automation or a related role, with demonstrated proficiency in Eloqua, Salesforce, or similar platforms.</li><li>Technical &amp; Analytical Skills:</li><li>Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g., Demand base, Marketo, HubSpot).</li><li>Strong analytical skills to interpret campaign data and develop actionable insights.</li><li>Proficiency in HTML, email templates, and API integrations.</li></ul>

<h2>About the job</h2> About Tabsquare TabSquare provides AI-powered technology solutions for the F&amp;B industry. Through TabSquares solutions, restaurants can efficiently manage orders, process payments, and effectively engage with their customers. TabSquare assists partner restaurants in driving higher sales, streamlining operations, and delivering an enhanced customer experience. TabSquare is a market leader with operations in Singapore, Malaysia, Indonesia, Australia, the Philippines, Taiwan, Thailand, Hong Kong, Sweden, and the UAE. Trusted by thousands of restaurants, TabSquares clients include well-known F&amp;B brands such as Pizza Hut, KFC, Minor Food Group, Sushi Tei, Paradise Food Group, Japan Foods Holding, Zingrill Holdings, The Coffee Club, Old Town White Coffee, Secret Recipe, and many more. TabSquare is a wholly owned subsidiary of Delivery Hero, a global leader in the food delivery industry. For more information, visit <a href="http://www.tabsquare.ai/" rel="noopener noreferrer" target="_blank" style="color: var(--color-text);">http://www.tabsquare.ai</a> Responsibilities: <ul><li>Estimate, plan, prioritize and coordinate testing activities for the cross functional QA team.</li><li>Review requirements, specifications or design documents to provide timely and meaningful feedback</li><li>Create detailed, comprehensive, and well-structured documentations, test plans and test cases.</li><li>To perform system testing and end-user testing on our suite of solutions (end to end); comprising web-based applications, mobile apps on both Android and iOS platforms.</li><li>Track QA metrics, like defect densities and open defect counts and do updates on daily, weekly and monthly basis. </li><li>Design, develop and execute Automation Scripts using Katalon Studio / Selenium or similar tools.</li><li>Support and manage UAT, Sanity, Regression activities in multiple environments.</li><li>Monitor, debug and compare the system logs, error using Datadog in multiple environments.</li><li>Work closely with the stakeholders, engineering team and also the product team, to ensure the quality/stability of the software releases.</li><li>Research on new technologies or market trends, to be able to propose new solutions/features, recommendations or ideas to improve the software solution.</li><li>Adopts and improves all required QA Processes, SOP and Ground Rules as needed.</li><li>Perform other relevant duties as assigned by Head/Managers.</li></ul> The Employee, as per business needs, may be required to undertake any other such duties as may be assigned in line with the employee’s position, skills, and capabilities. Requirements: <ul><li>Bachelors degree in Computer Science / Application or related major.</li><li>Minimum 4-6 years of hands-on experience in Manual &amp; Automation Testing.</li><li>Excellent communication skills and a good command of English.</li><li>Self-motivated, detail-oriented, with strong analytical and problem solving skills. Able to work independently with minimum supervision.</li><li>Good understanding of the software development, testing &amp; bug life cycle process.</li><li>Strong technical experience and ability to automate tests using Java, JS or Python.</li><li>Technical experience with API’s, JSON, SQL, HTML and tools like Postman to check &amp; validate test results.</li><li>Technical experience with CI/CD tools like Jenkins, Gitlab and Load Test tools like Locust, JMeter.</li></ul> Tools / Technology: Selenium, Cucumber, Java, Rest Assured, Katalon, Appium, JMeter, Locust, TestRail, Datadog, PostMan, Sequel Pro, Slack, Atlassian.

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Marketing Automation Analyst

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Product manger

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Marketing Automation Analyst

Testing

Product manger

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