Country Marketing Manager

Trade Marketing Specialist

Head, Wholesale Operations Readiness Centre, WORC

On-Premises Activator (Aperol)

On & Off Trade Specialist

Off Trade Specialist

Commercial Finance Manager

Territory Sales Executive

Logistics Analyst

Responsibilities: <ul><li>Support the regional APM team with the country and portfolio strategy, in particular through managing shipment, depletion, and inventory targets with a clear understanding of their impact on the P&amp;L.</li><li>Defines, aligns, and ensures flawless execution of the annual channel and customer marketing plan in collaboration with distributor teams, with the ultimate goal of enhancing visibility and deepening consumer, shopper, and bartender engagement at the point of sale;</li><li>Identifies and recommends opportunities for portfolio optimization and expansion, spearheading new launches in line with regional strategic priorities;</li><li>Builds and nurtures strong day-to-day relationships with distributors, mastering key market performance indicators.&nbsp;</li><li>Analyzes business evolution and competitive dynamics, leveraging insights and trends to identify growth levers and shape winning market strategies.</li><li>Oversees the monthly operating rhythm, business planning, and sales forecasting process to ensure timely shipments, accurate financial planning, and operational excellence.</li><li>Embeds the RTC model in full alignment with the regional team, ensuring consistency and strategic coherence.</li><li>Oversees the local budget, managing and tracking BTL activities, CCM investments, and ROI.&nbsp;</li><li>Translates consumer insights, competitor analysis, visibility initiatives, and sales performance into recommendations for actionable strategies, feeding into annual strategic and budget exercises.</li><li>Encourages strong distributor focus and commitment toward the our client portfolio, ensuring top-of-mind presence and advocacy.</li><li>Fosters a culture of accountability, passion, and brand ownership within partner organizations, inspiring teams to deliver excellence and sustainable growth.</li></ul> Requirements: <ul><li>Minimum 8-12 years of relevant sales, marketing and customer marketing experience, within a structured multinational company.</li><li>Relevant local experience in the Spirits, Wine and Beer industry</li><li>Knowledge and experience in the on-premise is a strong plus</li><li>Having managed third parties distributors is a plus</li><li>Experience in premium brands development in a structured multinational context (incl. being exposed to different marketing roles: global / regional / local / trade marketing etc…)</li><li>Economics / Marketing / Business Administration University Degree</li></ul>

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams (company &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demostated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activaiton planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: <ul><li>Lead and manage multiple teams to drive project initiatives and execution</li><li>Oversees WORC operations and handle escalation cases</li><li>Work closely with Center of Excellence and Head office in project planning, resource management</li><li>Gather and understand Business Requirements and Functional Specs/User Story documents</li><li>Ensure the team provides operational readiness support and conduct training on new system/ enhancement to impacted operations and/ or business users</li><li>Provide post-implementation support to operations users</li><li>Prepare, review and submit management reports as required by the Bank’s Software Development Framework</li><li>Prepare and submit weekly/biweekly/monthly reports for assurance check</li><li>Foster a continuous improvement and innovative culture to drive efficiency towards excellence</li></ul> Requirements: <ul><li>Bachelor’s degree</li><li>Minimum 10 to 15 years of experience preferably in financial institutions</li><li>Well-versed in operations especially Swift standard in either Cash Management/ Trade Finance/ Loans/ Channels operations</li><li>Have a good knowledge and experience in handling testing or test management life cycle</li><li>Proficient computer skills</li><li>Strong analytical skills</li><li>Strong verbal and written communications skills, including effective presentation skills</li><li>Experience in managing multiple teams</li><li>Able to take ownership of issues and take them to closure</li><li>Strong stakeholder management skills across various disciplines and levels</li><li>Mature individual with strong leadership, influencing and problem resolution skills</li><li>Lead human resource planning, development and staff management</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider company APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider Campari APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: <ul><li>Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations</li><li>Manage all aspects of On and Off Trade execution</li><li>Ensure timely processing of purchase orders, A&amp;P budgets, and claim settlements for operational excellence</li><li>Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets</li><li>Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities</li><li>Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)</li><li>Execute in store visibility initiatives and build impactful displays as per annual plans</li><li>Manage visibility and activation calendars, ensuring flawless execution of brand experiences</li><li>Plan, execute, and review gift pack promotions to deliver pre aligned objectives</li><li>Deliver merchandising services tailored to diverse customer needs</li><li>Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers</li><li>Handle ad hoc administrative tasks as required</li></ul> Requirements: <ul><li>Self-motivator</li><li>Liquor Industry experience of 3+yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Track outlet level inventory &amp; plan re-order of stocks as per inventory at outlets and monthly sales opportunity.</li><li>Ensure that products are stocked and displayed according to approved planograms on unpaid shelves &amp; paid elements ( wallbays, gondola, shelf in shelf )</li><li>Plan visibility elements &amp; build displays in store as per the annual plan</li><li>Ensure products are priced and ticketed correctly</li><li>Provide various merchandising services to various customers</li><li>Gift Packs - planning and execution in store/outlet with communication via on floor posters and outlet database messages as per state laws</li><li>Adhoc administration duties when required</li><li>Build relations with key person &amp; counter salesmen, plan incentives as per state laws</li></ul> Requirements: <ul><li>Self-motivator • Liquor Industry experience of 4 – 6 yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of the retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Own Managerial P&amp;L planning and forecasting, delivering accurate and documented forecasts and budgets</li><li>Lead and own the India FP&amp;A calendar (cross functional view – connected with S&amp;OP and Regional timeline)</li><li>Accountable for managerial P&amp;L reporting in Campari group consolidation system.</li><li>Provide visibility on P&amp;L by SKU / brand / state / channel / customer down to GP and/or CAAP and by account.</li><li>Manage SG&amp;A in collaboration with functional leaders.</li><li>Provide clarity on business performance drivers and variations vs previous forecasts, Budget and prior years</li><li>Pilar of the S&amp;OP process, leading the Volume to value conversion and ensure consistency with commercial planning.</li><li>Provide management relevant and accurate analytics providing visibility on the R&amp;O and as such, enabling effective business decisions.</li><li>Secure integrity of the Depletions/sell out reporting by brand, by state, by channel.</li><li>Understand COGS variances in collaboration with regional supply chain finance team</li><li>Work in close collaboration with controlling team to secure DD and A&amp;P accruals accuracy, documentation and relevance at all time.</li><li>Support Revenue Optimization agenda, partnering commercial team to optimize revenue performance by customers/distributors/channel and maximize profitability.</li><li>Drive internal control &amp; operating efficiency of the promotional program and trade spend.</li><li>Support Key Account managers for trade terms negotiation, providing relevant analytics.</li><li>Develop standardized Value Chain supporting commercial team needs</li><li>Develop sound and reasonable business case for innovation/new product launch/footprint expansion</li><li>Drive ROI analysis for all key initiatives – maximization of investment, share learnings.</li><li>Continually work with functional teams to drive profitable growth and strive for continuous ongoing improvement.</li><li>Drive initiatives through increased focus on the effectiveness and profitability of sales spend and through the proactive identification of profit/growth opportunities.</li><li>Represent finance and challenge financial efficacy in key cross functional forums like Exec reviews, valuation meetings.</li><li>Develop tools to support cross functional team work and decision making and help improvement of internal processes.</li><li>Support projects led by group aiming at improving analytics and efficiencies across finance</li></ul> Requirements: <ul><li>8-10 years experience in commercial finance and FP&amp;A role. Ideally close working experience with sales and marketing/ supply chain in a commercial capacity, preferably in the liquor industry or FMCG.</li><li>Qualification – Chartered Accountant</li><li>Experience in Liquor industry preferred, FMCG essential</li><li>Advanced excel and strong power-point skills</li><li>SAP, Power BI, BPC&nbsp;</li></ul>

Role Description: <ul><li>Seeking a technically strong and commercially driven Territory Sales Executive to support the execution of strategic account plans at a regional level across Southern Germany, Austria, and Switzerland.</li><li>This role focuses on activating distribution networks, influencing contractors, and ensuring successful deployment of solutions across enterprise customer branches.</li><li>Working closely with the Strategic Account Executive and Enterprise Account Team, you will act as the key link between headquarters strategy and on-the-ground execution across an extensive distributor and contractor network.</li></ul> Responsibilities: <ul><li>Execute the strategy defined by the Strategic Account Executive across assigned regional branches.</li><li>Develop and maintain strong relationships with local and regional distributors within the territory.</li><li>Coordinate closely with Enterprise Account Teams to ensure effective coverage of enterprise and large (Bracket I) accounts, including OEM centers.</li><li>Support and engage approximately 5 key wholesalers (HQ level) and their ~90 regional branches through training and activation initiatives.</li><li>Deliver product training and technical support across distributor branches and contractor networks.</li><li>Work directly with contractors as key influencers in the sales process, ensuring they are equipped to specify and promote solutions.</li><li>Implement channel strategies to drive revenue growth and increase market share through distribution partners.</li><li>Negotiate and manage local agreements, pricing structures, and performance metrics with distributors.</li><li>Conduct regular business reviews with partners to track performance and identify growth opportunities.</li><li>Ensure full alignment and communication between stakeholders across the value chain (HQ, branches, contractors).</li><li>Promote the full portfolio including compression, controls, and electronics as part of a 360° service offering.</li><li>Travel extensively within the assigned region.</li></ul> Requirements: <ul><li>Technical degree or apprenticeship in refrigeration engineering (mandatory: Mechatroniker für Kältetechnik or equivalent).</li><li>Minimum of 5 years’ experience in a technical sales, application engineering, or channel sales role.</li><li>Strong technical understanding of HVAC/R systems, including compressors, controls, and electronics.</li><li>Proven experience working with distributors, wholesalers, and contractor networks.</li><li>Excellent interpersonal and stakeholder management skills.</li><li>Ability to work autonomously while collaborating effectively within a matrix organization.</li><li>Native-level German language skills.</li><li>Strong proficiency in Salesforce or similar CRM systems.</li><li>High willingness to travel across Southern Germany, Austria, and Switzerland.</li></ul>

Responsibilities: <ul><li>Maintain &amp; report KPIs related to Freight, Duty, Warehousing, and Inventory to drive stakeholder engagement &amp; action.</li><li>Act as a liaison between regional supply chain leaders, Global Logistics, and Finance to collect known headwinds, tailwinds, and cost reduction projects for inclusion in the quarterly consensus forecast</li><li>Track attainment to forecast every month, including Pareto analysis of any misses &amp; gap closure plan</li><li>Challenge existing targets &amp; identify opportunities for further improvements by partnering with the Global Logistics &amp; Global Trade Services organizations</li><li>Drive adherence &amp; standardization in the Premium Freight approval workflow, including training, specific guidelines for customer liability, and data input and reconciliation at the regional level</li><li>Identify and lead a project(s) that directly contributes to freight and/or duty cost reduction</li><li>Develop guidelines for inventory stocking strategy (Make-To-Stock / Make-To-Order), Safety Stock, Lot Sizes</li><li>Collaborate with the Master Data team to review and maintain system parameters in accordance with the latter.</li><li>Lead Slow-Moving / Obsolete inventory cadence &amp; drive actions to completion, including End-of-Life procedure</li><li>Integrate with Corporate initiatives for inventory optimization (ABC/FMR, Healthy Stock methodology)</li><li>Create innovation and digitize reports for better data presentation and action determination.</li></ul> Requirements: <ul><li>Bachelors degree in Supply Chain Management, Business Administration, Information Systems, or a related field. A Masters degree is preferred.</li><li>Proven experience 5+ years in master data management, data governance, or a related field, preferably in a supply chain planning environment.</li><li>Strong knowledge of supply chain planning processes, including demand planning, inventory management, and production planning.</li><li>Proficiency in utilizing master data management tools and systems (e.g., SAP MDG, Informatica MDM, etc.).</li><li>Solid understanding of data governance principles, data quality management, and data lifecycle management.</li></ul>

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26 trade activation Jobs found

Country Marketing Manager

Trade Marketing Specialist

Head, Wholesale Operations Readiness Centre, WORC

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

On & Off Trade Specialist

Off Trade Specialist

Commercial Finance Manager

Territory Sales Executive

Logistics Analyst

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Skills

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26 trade activation Jobs found

Country Marketing Manager

Trade Marketing Specialist

Head, Wholesale Operations Readiness Centre, WORC

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

On & Off Trade Specialist

Off Trade Specialist

Commercial Finance Manager

Territory Sales Executive

Logistics Analyst

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.