On Trade Specialist

Brand Ambassador

Customer Channel Marketing Specialist

Responsibilities: <ul><li>Work collaboratively with the Commercial Manager to ensure&nbsp;Delivery of sales volume &amp; brand availability targets for the dedicated outlets&nbsp;Compliance to activation calendar objectives</li><li>Plan &amp; lead execution of consumer activations, deployment of point of sale elements, displays consistent with brand toolkits.</li><li>Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community.&nbsp;</li><li>Develop and facilitate the brand - storytelling content with &amp; for the bartenders in collaboration with marketing team &amp; bar staff&nbsp;Identify new marketing opportunities/partnerships with outlets &amp; third spaces Trade Inputs</li><li>Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)</li><li>Analyze market / competitor trends and activities&nbsp;</li><li>Be aware of new outlet openings to get the first mover advantage&nbsp;</li><li>Build trade relations and network with decision makers of the outlet&nbsp;</li></ul> Requirements: <ul><li>Self-motivator</li><li>Liquor Industry experience of 4-6 yrs</li><li>Strong relationships in On Premise and the Bartender community</li><li>Knowledge of the on-premise activation planning/ management/ operation&nbsp;</li><li>Ability to convey passion for our brands</li><li>Ability to network and build strong relationships&nbsp;</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guideline</li></ul>

Responsibilities: <ul><li>Working closely with the marketing team, support on premise and industry focused activation sessions and events</li><li>Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines</li><li>Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives</li><li>Coordinate with the distributor for stock, execution and other requirements&nbsp;</li><li>Coordination with the local agency partners to execute activations</li><li>Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)</li><li>Manage the POSM and deploy in the right outlets&nbsp;</li><li>Keep inventory of all POSM and procure all locally produced POSM&nbsp;</li><li>Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on company portfolio including product attributes, history and usage&nbsp;</li><li>Support the development of face to face training module development</li><li>Manage payments with distributor and other partners&nbsp;</li></ul> Requirements: <ul><li>Significant Liquor Industry experience essential, with strong On Premise focus 5 years +</li><li>Strong Leadership and coaching capability</li><li>Strong relationships in On Premise&nbsp;</li><li>Sales experience highly regarded</li></ul>

Responsibilities: <ul><li>Working closely with the marketing team, support on premise and industry focused activation sessions and events</li><li>Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines</li><li>Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives</li><li>Coordinate with the distributor for stock, execution and other requirements</li><li>Coordination with the local agency partners to execute activations</li><li>Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)</li><li>Manage the POSM and deploy in the right outlets</li><li>Keep inventory of all POSM and procure all locally produced POSM</li><li>Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on company portfolio including product attributes, history and usage</li><li>Support the development of face to face training module development</li><li>Manage payments with distributor and other partners</li></ul> Requirements: <ul><li>Significant Liquor Industry experience essential, with strong On Premise focus 5 years +</li><li>Strong Leadership and coaching capability</li><li>Strong relationships in On Premise</li><li>Sales experience highly regarded</li></ul>

Responsibilities:Plan , lead and handle overall execution of brand activation calendar in line with the MWB and support project planning.Customize & implement bespoke programs (as per brand guidelines) Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc Plan , lead , execute the bar staff training calendar for the portfolio Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams ), deployment of tools i.e. CAO Drive on-trade segmentation in line with global model yet relevant to India RTMEnsure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activationsCreate a on trade scorecard for KPI definition for On-premise accounts / national chains Work collaboratively with the brand marketing and commercial sales teams ( India & the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle. Ensures POS is 100% compliant with the Brand Guideline & 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan Support in the development and execution of Consumer & Shopper activations, including point of sale, gift packs ( packaging & gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .Customize visibility initiatives for outlets Explore opportunities in image outlets in both on & off tradeBrand walls, wall bays , shelf in shelf , festive gandolas etc Incentive planning & deployment to drive recommendation  End to end execution of the training modules supported by the local or national training agency & commercial teams Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc Requirements:Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships Post Graduation Degree with relevant subject focus preferredDemonstrated ability to work within cross functional teams, and showcase influencing skillsExperience managing large cross functional commercial projects desirableStrong relationships in On Premise and Bartender communityKnowledge of the Liquor industry and regulatory environment, and communication guidelinesKnowledge of the on-premise activation planning/ management/ operation Ability to network and build strong relationships 

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4 on premise Jobs found

On Trade Specialist

Brand Ambassador

Brand Ambassador

Customer Channel Marketing Specialist

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Skills

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4 on premise Jobs found

On Trade Specialist

Brand Ambassador

Brand Ambassador

Customer Channel Marketing Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.