Food Service Marketing Manager

Responsibilities: <ul><li>Collaborate with country Foodservice commercial team on a full understanding of product category sell-out performance by key countries, by sub-channel, and by strategic channel – root-cause analysis on performance drivers, identify core vs non-core SKUs, actively participate in routines with country commercial team to discuss key enablers to drive growth.</li><li>Develop and implement foodservice marketing plans with precise communication to our target audience which are professional chefs, fostering strong &amp; effective communication of brand-customer proposition.</li><li>Identify in-store off-take opportunities in our strategic channels QSR, FSR, Hotels and create programs that will drive consumer off-take, especially front-of-house &amp; back-of-house solutions.</li><li>Foodservice insights &amp; trends for co-creation/menu ideation sales pitches.&nbsp;</li><li>Support the development of business plans by giving visibility on macro-overview of product category sizing and market share by country.</li><li>Monitoring market trends, competitor activities, sales strategies, and pricing policies, and regularly report findings to management and other relevant departments, offering appropriate recommendations.</li><li>Collaborate with Commercial Chef on: Identifying product differentiation vs key competitors of core SKUs.&nbsp;</li><li>Building selling kits to enable commercial team in their selling conversations.&nbsp;</li><li>Specifying product features advantages &amp; benefits, unique selling point / reason to-believe.</li><li>Develop positioning for foodservice trade proposition for use in media and sales tools.</li><li>Responsible for managing and executing digital quantitative testing for front-running concepts as part of the vetting process.</li><li>Manage annual marketing budget. Obtain cost estimates, manage project budgets, and lead creation and execution of approved projects.</li><li>Lead cross functional project teams. Set clear logical project objectives, plans, and timelines.&nbsp;</li><li>Communicate progress and outcomes to project stakeholders.</li></ul> Requirements: <ul><li>Bachelors degree or higher, with approximately 7 years of experience in Marketing and/or Product Management within food or fast-moving consumer goods industry.&nbsp;</li><li>Extensive knowledge of Western-style fast food, casual dining, bakery shops, five-star hotels, and industrial catering channels, with a proven track record of developing end users for Western-style restaurant chain clients.&nbsp;</li><li>Demonstrated experience in team management.&nbsp;</li><li>Excellent communication and negotiation skills.&nbsp;</li><li>Strong analytical and problem-solving abilities, along with effective communication, coordination, and organizational skills.&nbsp;</li><li>Keen numerical acumen, market awareness, with a strong drive to achieve targets.&nbsp;</li><li>Ability to thrive under pressure.&nbsp;</li><li>Excellent presentation and logical thinking capabilities.&nbsp;</li><li>Growth mindset</li></ul>

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Food Service Marketing Manager

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Food Service Marketing Manager

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WhiteCrow is on a mission to connect companies with the best talent across the globe.