Food Service Marketing Manager

Business Development Manager

Responsibilities: <ul><li>Collaborate with country Foodservice commercial team on a full understanding of product category sell-out performance by key countries, by sub-channel, and by strategic channel – root-cause analysis on performance drivers, identify core vs non-core SKUs, actively participate in routines with country commercial team to discuss key enablers to drive growth.</li><li>Develop and implement foodservice marketing plans with precise communication to our target audience which are professional chefs, fostering strong &amp; effective communication of brand-customer proposition.</li><li>Identify in-store off-take opportunities in our strategic channels QSR, FSR, Hotels and create programs that will drive consumer off-take, especially front-of-house &amp; back-of-house solutions.</li><li>Foodservice insights &amp; trends for co-creation/menu ideation sales pitches.&nbsp;</li><li>Support the development of business plans by giving visibility on macro-overview of product category sizing and market share by country.</li><li>Monitoring market trends, competitor activities, sales strategies, and pricing policies, and regularly report findings to management and other relevant departments, offering appropriate recommendations.</li><li>Collaborate with Commercial Chef on: Identifying product differentiation vs key competitors of core SKUs.&nbsp;</li><li>Building selling kits to enable commercial team in their selling conversations.&nbsp;</li><li>Specifying product features advantages &amp; benefits, unique selling point / reason to-believe.</li><li>Develop positioning for foodservice trade proposition for use in media and sales tools.</li><li>Responsible for managing and executing digital quantitative testing for front-running concepts as part of the vetting process.</li><li>Manage annual marketing budget. Obtain cost estimates, manage project budgets, and lead creation and execution of approved projects.</li><li>Lead cross functional project teams. Set clear logical project objectives, plans, and timelines.&nbsp;</li><li>Communicate progress and outcomes to project stakeholders.</li></ul> Requirements: <ul><li>Bachelors degree or higher, with approximately 7 years of experience in Marketing and/or Product Management within food or fast-moving consumer goods industry.&nbsp;</li><li>Extensive knowledge of Western-style fast food, casual dining, bakery shops, five-star hotels, and industrial catering channels, with a proven track record of developing end users for Western-style restaurant chain clients.&nbsp;</li><li>Demonstrated experience in team management.&nbsp;</li><li>Excellent communication and negotiation skills.&nbsp;</li><li>Strong analytical and problem-solving abilities, along with effective communication, coordination, and organizational skills.&nbsp;</li><li>Keen numerical acumen, market awareness, with a strong drive to achieve targets.&nbsp;</li><li>Ability to thrive under pressure.&nbsp;</li><li>Excellent presentation and logical thinking capabilities.&nbsp;</li><li>Growth mindset</li></ul>

Responsibilities:Sales and Marketing Growth Plans – Crafted plans to explode total company business growth in both Retail and Foodservice Channel.Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the companyDistributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the company business.Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.Select Customer Development – new business development of potential select key customers (retail/FS/e-comm) that the KH distributor partner may engage for new sources of revenue .Key Account Development – conduct Joint Value Plan with key customers in RETAIL, FOODSERVICE, and eCommerce. Ensure the JVP is fully aligned with the distributor for monthly execution.Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category & customer plans.Supply Chain Management – Initiated the full supply chain tracking system for company Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates. Requirements:Business Administration Degree5 years of experience in sales or marketing at FMCG companyTeam management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.Proficient in analyzing sales dataProficient in Selling & NegotiatingDeveloping/Performing in Trade Marketing and Consumer insightsDeveloping/Performing in Lift & Launch, Innovation and Product DevelopmentStrong strategic and execution of sales in both RETAIL & FOODSERVICE.Proficient in Sales & Business Development.Proficient in Negotiating sales objectives with Distributors and/or Customers.Proficient in Root-cause analysis, Critical Thinking & Problem Solving.Amicable to work in a matrix organization.

Responsibilities:Sales and Marketing Growth Plans – Crafted plans to explode total business growth in Foodservice Channel.Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities. Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the business. Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy. Select Customer Development – new business development of potential select key customers (FS/e-comm) distributor partner may engage for new sources of revenue. Key Account Development – conduct Joint Value Plan with key customers in FOODSERVICE, and eCommerce. Ensure the JVP is fully aligned with the distributor for monthly execution. Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category & customer plans. Supply Chain Management – Initiated the full supply chain tracking system for Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable. Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand Planning to ensure stock availability from Export Affiliates. Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.Requirements:5 years of experience in sales or marketing at FMCG company.Proficient in analyzing sales data.Proficient in Selling & Negotiating.Developing/Performing in Trade Marketing and Consumer insights. Developing/Performing in Lift & Launch, Innovation and Product Development.Strong strategic and execution of sales especially in FOODSERVICE. Proficient in Sales & Business Development. Proficient in Negotiating sales objectives with Distributors and/or Customers. Proficient in Root-cause analysis, Critical Thinking & Problem Solving. Amicable to work in a matrix organization.

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3 foodservice Jobs found

Food Service Marketing Manager

Business Development Manager

Business Development Manager

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3 foodservice Jobs found

Food Service Marketing Manager

Business Development Manager

Business Development Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.