Marketing Automation Analyst

Account Manager II

Brand Content Specialist

Overview: <ul><li>The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams.&nbsp;</li><li>They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment.</li></ul> Responsibilities: Campaign Planning &amp; Execution: <ul><li>Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis.&nbsp;</li><li>Implement nurture campaigns to move prospects through the sales funnel and drive conversions.</li><li>Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.</li><li>Balance multiple campaign requests while maintaining attention to detail and deadlines.</li></ul> Demand Generation &amp; Account-Based Marketing (ABM): <ul><li>Support and provide strategic inputs into demand generation efforts by planning and implementing campaigns that drive awareness, engagement, and lead acquisition.</li><li>Partner with campaign, COE and&nbsp;BU teams&nbsp;to align marketing strategies with account-level goals and objectives.</li><li>Utilize ABM tools to engage high-priority accounts through targeted marketing activities.</li></ul> Data Analysis &amp; Reporting: <ul><li>Monitor and analyze campaign performance metrics, providing actionable insights to stakeholders.</li><li>Build dashboards and reports to track KPIs and demonstrate the ROI of marketing efforts.</li><li>Ensure data integrity across platforms and maintain compliance with data management protocols.</li></ul> Requirements: <ul><li>Bachelor’s degree in Marketing, Business, or a related field.</li><li>Experience in marketing automation or a related role, with demonstrated proficiency in Eloqua, Salesforce, or similar platforms.</li><li>Technical &amp; Analytical Skills:</li><li>Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g., Demand base, Marketo, HubSpot).</li><li>Strong analytical skills to interpret campaign data and develop actionable insights.</li><li>Proficiency in HTML, email templates, and API integrations.</li></ul>

Responsibilities: Sales Activities: <ul><li>Propose and implement annual sales plan (TERP target, billing target, market share, product portfolio expansion, new project etc.) on the dedicated key accounts; conduct analysis to identify customer needs and content per car increase</li><li>Promote products to customers based on their enquiries and requirements to earn sales orders; convince customers to accept contract trade terms, pricing and obtain change approval from Key Account Manager and Sales manager in order to achieve billing targets and increase market share.</li><li>Create and maintain relationship with existing customers; coordinate communications between customer and internal departments in order to maintain customer satisfaction and develop new sales.</li><li>Take care of the offer and negotiation with customer.</li><li>Reach the defined project target (quality, capacity, timing, cost).</li><li>Solve problems and work on profit improvement, handle technical changes.</li></ul> Marketing Activities: <ul><li>Maintain general market awareness; gather customers and competitor information; learn and study market trends; and prepare reports in order to increase market share and develop expansion plan.</li><li>Coordinate with Marcom to organize marketing events and send catalogues and promotion materials to customers in order to promote TE Auto products and corporate branding.</li><li>Customer Relationship Development and Maintenance. Create and maintain relationship with existing and new customers; coordinate communications between customer and internal departments in order to maintain customer satisfaction and develop new sales.</li></ul> Requirements: <ul><li>Bachelor in Engineering.</li><li>3+ years sales experience in auto industry, position in account manager or CQE or FAE or PM or Product engineer.</li><li>Good command of English.</li><li>Communication and influencing skills, integrity, sense of responsibility, proactive, learning capabilities.</li><li>Ability to handle multiple tasks and work under pressure.</li></ul>

Overview:The Brand Content Specialist will assist with the development of brand communication materials across channels (brand retail, indirect retail, consumer coaches, etc.) for our smoke free product line . Responsibilities:Support the content creation team in the execution, production and trans-creation of materials needed to support omni-channel communication such as point-of-sale materials, consumer event collateral, LAMP (legal age meeting place) materials, etc. Coordinate transcreation of various creative assets and supervise work done by external transcreation agency, to ensure accuracy and compliance with policies and regulatory requirements.Support supervisor in evaluating agency creative work and production process. Collaborate with procurement and production agencies to deliver prototypes and final production specifications prior to go-to-market.Conduct agency briefings with the support of Brand Manager Content to develop creative materials; align with internal stakeholders on specific channel needs and gather feedback on creative materials prior to production.Collaborate across functions - brand marketing, consumer experience, digital, portfolio and channels team to ensure communication materials needs are met. Manage timelines and deliverables to meet deadlines.Assist with presentation development, including internal management presentations, internal approval meetings (e.g. pre-market review group), pitch decks and company-wide events presentations (e.g. national sales meeting, launch event, etc.)Requirements:Bachelor's degree in a related field, such as Marketing, Communications, Journalism, Business, English, Public Relations, or Advertising. 3 or more years of experience in similar positions, either on client or agency side.Strong communication and collaboration skills. Able to juggle multiple priorities and deliver against tight deadlines. Performs well under pressure, while managing various cross-functional parties during event execution. Creative and consumer-first mindset.US Spanish language fluency a plus.Legally authorized to work in the U.S.

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Marketing Automation Analyst

Account Manager II

Brand Content Specialist

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Skills

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3 branding Jobs found

Marketing Automation Analyst

Account Manager II

Brand Content Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.