Marketing Automation Analyst

Overview: <ul><li>The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams.&nbsp;</li><li>They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment.</li></ul> Responsibilities: Campaign Planning &amp; Execution: <ul><li>Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis.&nbsp;</li><li>Implement nurture campaigns to move prospects through the sales funnel and drive conversions.</li><li>Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.</li><li>Balance multiple campaign requests while maintaining attention to detail and deadlines.</li></ul> Demand Generation &amp; Account-Based Marketing (ABM): <ul><li>Support and provide strategic inputs into demand generation efforts by planning and implementing campaigns that drive awareness, engagement, and lead acquisition.</li><li>Partner with campaign, COE and&nbsp;BU teams&nbsp;to align marketing strategies with account-level goals and objectives.</li><li>Utilize ABM tools to engage high-priority accounts through targeted marketing activities.</li></ul> Data Analysis &amp; Reporting: <ul><li>Monitor and analyze campaign performance metrics, providing actionable insights to stakeholders.</li><li>Build dashboards and reports to track KPIs and demonstrate the ROI of marketing efforts.</li><li>Ensure data integrity across platforms and maintain compliance with data management protocols.</li></ul> Requirements: <ul><li>Bachelor’s degree in Marketing, Business, or a related field.</li><li>Experience in marketing automation or a related role, with demonstrated proficiency in Eloqua, Salesforce, or similar platforms.</li><li>Technical &amp; Analytical Skills:</li><li>Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g., Demand base, Marketo, HubSpot).</li><li>Strong analytical skills to interpret campaign data and develop actionable insights.</li><li>Proficiency in HTML, email templates, and API integrations.</li></ul>

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Marketing Automation Analyst

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Marketing Automation Analyst

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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