Trade Marketing Specialist

Responsibilities:

• Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.
• Customize & implement bespoke programs (as per brand guidelines) 
• Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc  
• Plan , lead , execute the bar staff training calendar for the portfolio 
• Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO 
• Drive on-trade segmentation in line with global model yet relevant to India RTM
• Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations
• Create a on trade scorecard for KPI definition for On-premise accounts / national chains 
• Work collaboratively with the brand marketing and commercial sales teams (company & the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle. 
• Ensures POS is 100% compliant with the Brand Guideline & 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan 
• Support in the development and execution of Consumer & Shopper activations, including point of sale, gift packs ( packaging & gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .
• Customize visibility initiatives for outlets 
• Explore opportunities in image outlets in both on & off trade
• Brand walls, wall bays , shelf in shelf , festive gandolas etc 
• Incentive planning & deployment to drive recommendation  
• End to end execution of the training modules supported by the local or national training agency & commercial teams  
• Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc 

Requirements:

• Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).
• Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships 
• Post Graduation Degree with relevant subject focus preferred
• Demostated ability to work within cross functional teams, and showcase influencing skills
• Experience managing large cross functional commercial projects desirable
• Strong relationships in On Premise and Bartender community
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines
• Knowledge of the on-premise activaiton planning/ management/ operation 
• Ability to network and build strong relationships