Senior Manager, Integrated Marketing

For more than 80 years, our client’s engineers and product specialists have partnered with customers to produce highly engineered connectivity and sensing solutions that make a connected world possible. Their focus on reliability, durability, and sustainability exemplifies their commitment to progress. The unmatched range of their product portfolio enables companies, large and small, to turn ideas into technology that can transform how the world works and lives tomorrow.

Key Responsibilities:

Integrated Campaigns & Demand Generation

• Develop and execute multichannel integrated marketing campaigns to build brand visibility and generate qualified demand.
• Leverage marketing data and analytics to evaluate campaign effectiveness, forecast trends, and drive performance improvements.
• Oversee the lead funnel in collaboration with regional sales teams and solution centers to enhance lead quality and conversion rates.
• Craft compelling messaging and positioning to clearly communicate our client solutions and value proposition.
• Partner with ecosystem players (channel partners, module providers, design houses) to launch joint marketing initiatives.

Branding & Market Positioning

• Lead strategic branding efforts for our client DDN business across core and new markets.
• Ensure consistent brand alignment across all touchpoints, including acquisitions, through a well-structured multi-year roadmap.

Account-Based Marketing (ABM)

• Serve as the ABM Subject Matter Expert (SME) for our client and the DDN division.
• Design and implement ABM strategies and campaigns that directly contribute to business growth.
• Collaborate closely with digital marketing, sales, and product management to strengthen ABM programs and improve cross-functional alignment.

Event Marketing

• Lead planning and execution of major corporate events including trade shows, exhibitions, customer events, and internal engagements.
• Drive end-to-end event marketing initiatives that align with business goals and enhance brand recognition.

Internal Communications

• Design and execute a comprehensive internal communications strategy to foster alignment and engagement across the DDN organization.

Requirements:

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field (MBA strongly preferred).
• 7+ years of experience in B2B marketing, preferably in the IoT, Data Center, or 5G industries with a global scope.
• Strong business acumen and the ability to leverage analytics for marketing strategy and decision-making.
• Expertise in paid, owned, and earned channels with a proven track record of driving successful marketing campaigns.
• Experience with CRM and ABM platforms; proficiency in Eloqua, Salesforce.com, Tableau is a plus.
• Google Ads certification is a plus.
• Prior business development (BD) or sales experience is advantageous.
• Exceptional written, verbal, and presentation skills.
• Strong project management, leadership, and cross-functional collaboration skills.