Senior Brand Manager-Product Innovation(AMEA)

Our client vision is to be the world’s best performing snacks-led powerhouse, unleashing the full potential of their differentiated brands.

Powered by their strategy to Differentiate, Drive & Deliver, they are a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.

Our client purpose is to create better days and a place at the table for everyone through their trusted foods brands.

As part of this purpose, they are committed to advancing sustainable & equitable access to food by creating Better Days for 4 billion people by the end of 2030.

Responsibilities:

• Product Strategy Development: Lead the creation and implementation of product innovation strategies to drive brand growth and market share.
• Market Research: Leverage relevant culinary trends as well as competitive landscape review to identify trends, unmet consumer needs, and competitive landscape to inform product innovation 
• Portfolio Management: Oversee the Pringles product portfolio, optimizing the mix to drive growth and profitability. 
• Cross-Functional Collaboration: Work closely with R&D, marketing, sales, and supply chain teams to bring new products to market.
• Project Management: Oversee the product development lifecycle from concept to launch, ensuring timely and successful execution.
• Performance Tracking: Monitor and analyse product performance, using insights to inform future innovation strategies.
• Budget Management: Manage budgets for product innovation projects, ensuring efficient allocation of resources.
• Stakeholder Engagement: Present product innovation plans and progress to senior leadership and key stakeholders to get buy-in on and resources commitment

Requirements:

• Experience: Minimum of 7 years of experience in brand management, with a strong focus on product innovation.
• Leadership: Proven leadership skills with the ability to inspire and motivate cross-functional teams.
• Analytical Skills: Strong analytical and problem-solving abilities.
• Creativity: A creative thinker with a passion for innovation and a track record of successful product launches.
• Communication: Excellent verbal and written communication skills.
• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously.
• Market Knowledge: Deep understanding of market trends, consumer behaviour, and competitive dynamics.