Sales Manager

Our Client is the global market leader in the design, testing, and manufacture of specialty filter solutions for the tobacco industry. Headquartered in Singapore, the company operates nine manufacturing facilities across Europe, the Americas, and Asia, supported by two Innovation Centres, an accredited Scientific Services laboratory, and a Centre of Excellence dedicated to sustainability.

With a workforce of approximately 2,000 employees, Our Client serves customers in more than 120 countries worldwide.

Guided by a strong sense of partnership, Our Client’s purpose is to support its partners in transforming their businesses and realizing sustainable growth—succeeding together through collaboration. Its mission is to be a responsible, customer-focused innovation leader, delivering excellence in sustainable solutions for today and the future.

Role Description:

• This role is responsible for driving profitable sales growth across the region by promoting our value proposition, retaining existing clients, and developing new business. 
• Activities are aligned with Regional Sales Management plans.
• The ideal candidate will have deep Latin America commercial networks, strong relationship-building
• credibility, and experience operating in regulated, relationship-driven industries such as tobacco, nicotine,
• FMCG, packaging, filters, paper, or other B2B industrial categories.

Responsibilities:

(A) Regional Sales Management

Key Activities:

• Comprehensive understanding of customer’s market dynamic, regulatory environment, channel structure, segment trends, competitive environment and decision making network in Latin America
• Develop relationships with customers, prospects and participate in key customer meetings with Regional Sales team
• Identify and penetrate white-space markets where our client has limited or no presence, creating a country-by-country access strategy for priority accounts, channels, and decision makers.
• Generate new business and manage the full sales activity to maximize sales opportunities
• Engage with key accounts and maintain effective customer relationships
• Provide insights and updates on customers, prospects, market access barriers, competitor positioning, pricing and regional growth opportunities

(B) Sales Planning and Market Development

Key Activities:

• Promote value proposition and market presence in priority Latin America countries, with particular focus on underpenetrated and high-potential white-space markets.
• Promote and sell solutions by establishing key contracts and developing relationships with target customers
• Build and maintain a regional stakeholder map covering manufacturers, converters, distributors, tobacco/nicotine industry contacts, packaging players, agents, and other relevant commercial stakeholders
• Generate new enquiries from existing customers, prospecting of new customers
• Identify and create new opportunities and pipelines to deliver growth in revenue and profitability
• Conduct customer preparation and market segmentation matrix
• Perform market trend analysis and competitor activity in the region
• Present relevant products and participate in regional sales meetings
• Translate informal market signals into commercial strategies, including demand capture, customer education, channel selection

(C) Performance Management

Key Activities:

• Monitor performance against the annual plan, pipeline targets, opportunity conversion and white market entry and penetration through salesforce
• Monthly customers performance progress tracking against monthly forecast and budget
• Work closely with customers to provide forecast and demand
• Create and execute actions to address underperformance and stimulate sales activity
• Identify underperformance root causes by country, account, channel, pricing, access, supply, or competitive factor, and execute corrective actions.

Requirements:

Qualifications and Education Requirements

• Existing commercial network in Latin America, ideally including tobacco manufacturers, packaging/converting companies, distributors, agents, or related industry stakeholders.
• Experience in tobacco, nicotine, or adjacent regulated industries is strongly preferred.
• Candidates from tobacco leaf, cigarette manufacturing, filters, packaging, paper, machinery, distribution, or trade-marketing environments may be particularly relevant.
• Bachelor’s degree (preferably in Engineering, Business, or Marketing).
• 10 years of industrial B2B technical sales experience.
• Strong analytical, presentation, and communication skills.
• Fluent in English and Spanish. Portuguese is a strong advantage.
• Detail-oriented, self-motivated, and able to manage multiple priorities.
• Willing to travel frequently.
• Strong understanding of sales, supply chain, and customer service processes.
• Creative and strategic thinker with a passion for business growth.
• Comfortable operating in ambiguous markets where reliable data may be limited and where success depends on local intelligence, trusted relationships, persistence, and disciplined qualification.