Product Manager – Veterinary (Medical Devices)

Responsibilities:

• Develop and implement marketing strategies for veterinary medical devices
• Work closely with BU Head MD & D and Marketing Manager to define the vision for veterinary medical devices and ensure alignment with broader business goals
• Assist Marketing Manager and BU Head MD & D in launches of new medical devices, coordination with OEMs, regulatory, development of launch plans, engagement of KOLs, preparation of promotional materials, etc.
• Collaborate with stakeholders – OEMs, regulatory, BU Head MD & D, Sales, Finance, etc. to align marketing strategies with device division’s goals.
• Manage P & L (marketing budget) of each Medical Device to optimize ROI.
• Participation in various conferences / trade shows for engaging KOLs, lead generations for supporting sales team.
• Work in field along with sales teams to identify customers’ needs, competitors’ strategies and to adapt our strategies accordingly.
• Training of sales team along with Application Specialist and external trainer, if required
• Develop content for digital marketing through social media, email campaigns, website, etc and measure effectiveness and ROI of digital campaigns.
• Achieve / surpass the sales target for each medical device.

Requirements:

• Bachelor's / master’s degree in veterinary sciences, and master’s in marketing management.
• Knowledge of medical device industry.
• Proven track record in developing and execution of marketing strategies for medical devices.
• Expertise in launch of new medical devices and lifecycle management
• Excellent in written and verbal communication skills, analytical skills and presentation skills
• Willingness to travel extensively across India.

Experience

• Minimum 3 years of experience in product management of veterinary healthcare industry preferably in the medical devices
• Experience of handling digital marketing campaigns