On-Premises Activator (Aperol)

Responsibilities:

Account Recruitment & Management

• Outlet recruitment according to the Aperol On-premise channel plan
• CCM “Perfect Store” co-creation & execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)
• Maximize the pre-during and post On Premise consumer journey.
• Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities. 
• Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans. 
• Contribute to the delivery of the On-Premise commercial objectives

Brand Training & Advocacy

• Deliver training sessions for Trade and Consumers at new and existing venues.
• Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.
• Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.

Monitoring, Reporting & Insight

• Monitor and report on compliance with agreed promotional programs and pricing guidelines.
• Track spending and ROI.
• Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities & challenges.
• Submit weekly, monthly, and quarterly reports according to KPIs provided.
• Provide market insights and recommendations to the broader Team.
• Work closely with distributors, agencies, and the wider company APMs Team to maximize brand impact. 

Requirements:

• Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.
• Travel Availability: Willing to travel frequently within the country.
• Independence and Priority Management: Ability to work independently and manage priorities across market.
• Passion for the Industry: Enthusiasm for the spirits industry and advocacy. 
• Relationship-Building Skills: Strong skills in building and influencing relationships. 
• Communication Skills: Excellent communication and presentation abilities in English. 
• Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment. 
• Team Player: Strong team player adaptable to diverse cultures.