On Trade Specialist

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.

Responsibilities:

• Work collaboratively with the Commercial Manager to ensure Delivery of sales volume & brand availability targets for the dedicated outlets Compliance to activation calendar objectives
• Plan & lead execution of consumer activations, deployment of point of sale elements, displays consistent with brand toolkits.
• Train bartenders and outlets owners on the portfolio and perfect serves. In addition build bar staff relations and a community. 
• Develop and facilitate the brand - storytelling content with & for the bartenders in collaboration with marketing team & bar staff Identify new marketing opportunities/partnerships with outlets & third spaces Trade Inputs
• Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)
• Analyze market / competitor trends and activities 
• Be aware of new outlet openings to get the first mover advantage 
• Build trade relations and network with decision makers of the outlet 

Requirements:

• Self-motivator
• Liquor Industry experience of 4-6 yrs
• Strong relationships in On Premise and the Bartender community
• Knowledge of the on-premise activation planning/ management/ operation 
• Ability to convey passion for our brands
• Ability to network and build strong relationships 
• Knowledge of the Liquor industry and regulatory environment, and communication guideline