Marketing MIS

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.

Responsibilities:

Data Analysis and Reporting:

• Analyze marketing data to provide actionable insights for decision-making.
• Generate regular reports on key performance indicators (KPIs) and marketing metrics.
• Conduct trend analysis to identify opportunities and challenges in the market.

System Management:

• Oversee the implementation and maintenance of marketing information systems.
• Ensure data integrity and accuracy within the marketing database.
• Collaborate with IT teams to troubleshoot and resolve system-related issues.

Campaign Optimization:

• Work closely with marketing teams to evaluate the effectiveness of campaigns.
• Utilize data-driven insights to optimize marketing strategies and improve ROI.
• Recommend adjustments to campaigns based on performance analytics.

Market Research:

• Conduct market research to stay informed about industry trends and consumer behavior.
• Use market insights to contribute to the development of marketing strategies.

Competitor Analysis:

• Monitor and analyze competitor activities in the market.
• Provide recommendations on how to position our products and improve competitiveness.

Cross-functional Collaboration:

• Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing strategies with overall business goals.
• Communicate findings and recommendations to various stakeholders.

Training and Support:

• Provide training and support to marketing teams on the effective use of MIS tools and systems.
• Stay updated on industry best practices and emerging technologies.

Requirements:

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• Master's degree is a plus.
• Proven experience in marketing MIS within the liquor industry or a related field.
• Strong analytical and problem-solving skills.
• Proficiency in using marketing analytics tools and databases.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.