Marketing Manager – Medical Devices

Responsibilities:

• Develop and implement marketing strategies for promotion and growth of the medical device’s portfolio
• Define target market, identify targeted HCP’s speciality for each medical device, positioning of medical device and messaging for each device.
• Lead launches of new medical devices – coordination with OEMs, regulatory, development of launch plans, engagement of KOLs, preparation of promotional materials and sales enablement tools
• Collaborate with stakeholders – OEMs, regulatory, BU Head MD & D, Sales, Finance, etc. to align marketing strategies with device division’s goals
• Manage P & L (marketing budget) of each Medical Device to optimize ROI
• Participation in various conferences / trade shows for engaging KOLs, lead generations for supporting sales team
• Work in field along with sales teams to identify customers’ needs, competitors’ strategies and to adapt our strategies accordingly
• Training of sales team along with Application Specialist and external trainer, if required
• Develop content for digital marketing through social media, email campaigns, website, etc and measure effectiveness and ROI of digital campaigns
• Achieve / surpass the sales target for each medical device

Requirements:

• Bachelor's degree in Life Sciences, Pharmacy, Biomedical Engineering and master’s in marketing management
• In depth knowledge of medical device industry
• Proven track record in developing and execution of marketing strategies for medical devices
• Expertise in launch of new medical devices and lifecycle management
• Excellent in written and verbal communication skills, analytical skills and presentation skills
• Willingness to travel extensively across India
• 5+ years marketing experience in medical device industry
• Experience of handling digital marketing campaign