Marketing Automation Analyst

For more than 80 years, our client’s engineers and product specialists have partnered with customers to produce highly engineered connectivity and sensing solutions that make a connected world possible. Their focus on reliability, durability, and sustainability exemplifies their commitment to progress. The unmatched range of their product portfolio enables companies, large and small, to turn ideas into technology that can transform how the world works and lives tomorrow.

Overview:

• The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams. 
• They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment.

Responsibilities:

Campaign Planning & Execution:

• Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis. 
• Implement nurture campaigns to move prospects through the sales funnel and drive conversions.
• Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.
• Balance multiple campaign requests while maintaining attention to detail and deadlines.

Demand Generation & Account-Based Marketing (ABM):

• Support and provide strategic inputs into demand generation efforts by planning and implementing campaigns that drive awareness, engagement, and lead acquisition.
• Partner with campaign, COE and BU teams to align marketing strategies with account-level goals and objectives.
• Utilize ABM tools to engage high-priority accounts through targeted marketing activities.

Data Analysis & Reporting:

• Monitor and analyze campaign performance metrics, providing actionable insights to stakeholders.
• Build dashboards and reports to track KPIs and demonstrate the ROI of marketing efforts.
• Ensure data integrity across platforms and maintain compliance with data management protocols.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in marketing automation or a related role, with demonstrated proficiency in Eloqua, Salesforce, or similar platforms.
• Technical & Analytical Skills:
• Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g., Demand base, Marketo, HubSpot).
• Strong analytical skills to interpret campaign data and develop actionable insights.
• Proficiency in HTML, email templates, and API integrations.