Manager Consumer Strategy

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 

Responsibilities:

• Responsibility for the entire Consumer Journey concept and the "consumer journey map"
• Definition of the most important target groups for customer acquisition and retention and identification of strategic priorities for our sales organization and management
• Responsibility for interpreting the Consumer Journey map and identifying remaining gaps, as well as developing new commercial projects to close these experience gaps.
• Monitoring the impact of commercial projects on the general Consumer Journey KPIs for acquisition & win-back.
• Identifying areas of opportunity through data and analysis.
• Training the entire organization on the Consumer Journey and developing various training concepts for different target groups accordingly.
• Participation in international workshops on Consumer Journey & Consumer Analytics as well as knowledge and information exchange.
• Supporting budget planning, collecting inputs, working closely with procurement departments to create reliable cost estimates for all projects.

Requirements:

• Completed business studies and relevant practical experience; ideally with a focus on business administration/marketing or a comparable (academic) education.
• At least 6-7 years of experience in business/trade and consumer-oriented functions (marketing, strategic planning, sales).
• Preferably experience or know-how in market research and/or data intelligence.
• Advanced knowledge of marketing processes and data analytical skills.
• Ideally initial management experience and the ability to promote and develop employees in a targeted manner.
• Passionate customer orientation as well as strategic and structured thinking skills
• Strong communication and interpersonal skills, especially when working with management.
• Business fluent English in written and spoken, German is an advantage.