Director of Marketing – US Generics

Our client is a global pharmaceutical leader headquartered in Mumbai, India, with products distributed in over 100 markets. They specialize in pharmaceutical products, including branded and generic formulations, complex generics, biotechnology products, and active pharmaceutical ingredients. Trusted by healthcare professionals and consumers globally, the company holds a strong position in India and the U.S. across multiple therapy areas, including respiratory, cardiovascular, anti-diabetic, anti-infective, gastrointestinal, central nervous system, and women’s health.

Our client operates 15 state-of-the-art manufacturing sites and 7 research centers globally, supported by a dedicated workforce of over 22,000 professionals.

The company is committed to improving patient health outcomes through its subsidiaries, which include Diagnostics, Digital Health, and Manufacturing Solutions.

Responsibilities:

• Works closely with the Sales and Marketing team to support Rx Generics strategy to achieve sales objectives (market share, sales and margin) which correlates to successful product launches, increases market penetration and profitability on the new and inline product portfolio.
• Provides market intelligence and insight to establish strategic and tactical marketing plans.
• Develops programs to differentiate our client Pharmaceuticals Generics from the competition.
• Establishes strategy and implements activities for generic product launches to meet market share, volume and revenue objectives.
• Key marketing team member for strategic initiatives, which could include REMS, development of Institutional Marketing materials, Specialty Pharmacy among other initiatives and projects.
• Establishes and maintains a network of secondary and primary research information in support of planned Generic products to develop product launch plans and strategies.
• Monitors Generic competitors’ business and launch activities.
• Maintains a close working relationships with his/her peers to devise and execute an integrated commercial strategy.
• Maintain a comprehensive understanding of the current generic market landscape for all products in the portfolio.
• Lead continuous improvement efforts across the department.
• Creation and production of department specific Reporting/Analytics/Dashboards.

Requirements:

• BA/BS degree in Science, Business or Marketing (MS in Marketing or MBA preferred).
• A well rounded professional with 10+ years’ experience in the Generic Rx pharmaceutical industry to include 2 or more years of leadership in an organization of similar or greater complexity and revenue size.
• Strong leadership skills, high energy, and a passionate champion for the business with an ability to quickly establish credibility throughout the organization.
• Strong analytical skills, prior experience working with forecasts, analyzing market research results to turn data into actionable insights, and a strong focus on business analytics as a means to improve and grow the business.
• Excellent organizational and communication skills and an ability to work with diverse internal and external constituents.
• Demonstrated ability to prioritize, plan and execute multiple short- and long-term projects, while meeting all deadlines.
• Strong ability to identify/anticipate opportunities, challenges and road blocks, while maintaining a solutions-focused approach and develops plans accordingly.
• Demonstrated understanding of the pharmaceutical industry and marketing principles. Familiarity with regulatory framework for pharmaceutical products is desirable.
• Working knowledge of competitive intelligence sources such as IQVIA, IPD Analytics, PriceRx, Analysource (among others) and company financial filings etc. for commercial assessment purposes.
• Proficiency in computer technology including the Microsoft suite of tools (Outlook, Excel, PowerPoint, Word and Teams). Experience with data analytics software such as Tableau, Qlike and/or Power BI is desirable but not required.
• Highly skilled in all forms of communication (i.e. oral, written, presentation) at team, peer and executive levels