Consumer Engagement Manager (Marketing)

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 

Responsibilities:

• Design a holistic HoRecCa and events strategy including the ideal consumer in store journey per type of channel.
• Manage and develop HORECA activation team in Top cities.
• Manage the HoReCa and Events partnerships and solidify the business relationships.
• Working with Brand Engagement Content team to design the total experience for On Premise, and integrates the digital channels (IQOS club and social)
• Execute with excellence the Consumer Engagement activation in HoReCa, Events, seasonal and other occasions.
• Manage the full operational part of HoReCa and Events (manpower, processes, flows and systems).
• Measure and optimize brand activations to maximize brand and UX
• Find commercial partnerships that delivers joint experiences for IQOS communities.
• Connect channel experiences with content partners, social, and other communication channels.
• Budget management of allocated channels
• Establish the target, type of venue, occasion, and the shopping mission that needs to be impacted by the brand in each channel.

Requirements:

• Business administration and/or Marketing degree
• 8-10 years of experience in consumer activation in FMCG industry, marketing, HoReCa or Events
• Sales experience is a plus as we need a person that understand commercial programs
• Strong negotiations skills
• Knowledgeable of the HoReCa and Events top accounts in the Romanian market
• People Management and coaching
• Strong organizational and communication skills
• Ability to work in cross functional teams
• Passionate brand builder
• Big +: good understanding of social, content partners, PR, and communications.