Chief Digital Marketing Officer

Responsibilities:

• Create and implement the overall digital and media strategy for the local Market, while embedding the global digital media framework, objectives, and roadmap.
• Guide marketing team towards optimized and efficient media planning and buying strategies delivering improvements to our traditional and digital media performance.
• Roll out and embed all group media and digital tools.
• Support digital marketing campaigns and the wider aims of the Brand.
• Own and oversee the management of all media and digital agencies.
• Use analytics to track and understand the consumer experience across channels (Web, Retail, Mobile, Social Networks, and Media).
• Bring innovation and always be at the forefront of the new media frontiers and experimentation.
• Developing and implementing the e-commerce strategy and supporting new business model pilots.
• Own the e-commerce sales targets and management of the P&L.
• Oversee the development and execution the annual agreements with our e-commerce partners.
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online.
• Work closely with marketing to define the consumer experience and e-merchandising and excellent content integrity.
• Strategize, streamline, and optimize the omnimedia plan in partnership with Brands.
• Ensures that the brands’ presence and journey online is consistent with overall brand standards and strategy.
• Drive collaboration and ensure platforms excellence in partnership with the global team

Requirements:

• An Inspirational leader: The capacity to inspire confidence in his/her customers, managers, peers and team members. 
• S/he should be someone who can be looked up to for ideas, encouragement and motivation. It will be great to have a communication style that can cut across different levels – teams, trade partners & senior management. 
• Challenging teams and pushing them to work and deliver to their potential at the same time being flexible and generous to accommodate with empathy different individuals and focus in building diverse teams.
• Strategic & creative yet grounded: This is very important as the business faces a diverse variety of situation across the emerging market that requires creative and innovative solutions to drive the business in the right trajectory. 
• It would be ideal if the candidate brings proven track record to the changing digital world.
• Entrepreneurial mindset: Hands on and takes strong ownership of his/her actions. Having a solid follow-up for driving operational excellence would be of paramount importance because the detailing and the execution is essential for business success.