Category Activation Manager

Responsibilities:

• Achieving brand consolidated targets through building differentiated shopper-centric account strategies and leading the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand target.
• Lead in developing NPD Launch plan (including NPD performance tracking) and trade activation plan to maximize brand performance.
• Regular tracking on brand sales performance with target and develop action plan if performance is off track
• Own overall brand merchandising and planogram to strengthen brand image and position in retailers.
• Full Responsibility for all POSM management (developing design, production & Delivery), GWP & Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline.
• Plan and Monitor PPP Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set).

Requirements:

• Bachelor’s degree in any related fields.
• Minimum 4 years’ business experience in trade marketing function.
• Able to work cross-functionally at all levels.
• Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles.
• Consistent strong performance and results in previous roles.