Business Unit Manager/ Head - Consumer Health (Malaysia)

Job description:

• The business unit head will be responsible for overseeing the sales and marketing functions for the division’s product portfolio. 
• Reporting directly the senior management team, the successful candidate will play a pivotal role in driving commercial success and achieving revenue targets. 
• This is a highly strategic and influential position that requires exceptional leadership skills and a deep understanding of the consumer industry.

Responsibilities:

Business management:

• Develop and implement effective sales strategies for nicotine range of product, targeting multiple sales channels, including retail, pharmacies, supermarket, online, wholesale, and distribution partners.
• Manage the business unit's P&L, closely monitoring budgeting, forecasting, and expense management.
• Develop and implement comprehensive marketing and business strategies to enhance brand positioning for sell through.
• Build and maintain strong relationships with internal stakeholders, fostering collaboration and alignment to achieve business objectives.
• Lead and manage the sales and marketing team to drive revenue growth and meet sales targets.

New business development:

• Build business case for new portfolios and/or new product introductions into the country.
• Collaborate with cross-functional teams to ensure effective product life cycle management, from launch strategies to lifecycle planning.
• Conduct market insights and market data analysis for new product introduction from customers and consumers
• Develop consumer purchase cycle and product forecast for the products.

Marketing implementation:

• Conduct thorough risk assessments to identify and mitigate potential challenges in the competitive environment.
• Develop and led execution an omnichannel experience strategy to optimize customer engagement and maximize sales and marketing efforts.
• Engage key influencers and trade stakeholders to promote products effectively.

Requirements:

• A bachelor's degree in business, marketing, life sciences, or a related field. An MBA or equivalent advanced degree is highly preferred.
• A minimum of 15 years of progressive experience in sales and marketing roles within the consumer industry
• Proven track record of driving revenue growth, achieving sales targets, and effectively managing P&L for product portfolios.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams.
• In-depth knowledge of the consumer area especially OTC, including key products and market dynamics.
• Exceptional communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels.
• Strong business acumen and strategic thinking abilities, with a results-oriented mindset.