Brand Manager/ Senior Marketing Executive

Responsibilities:

• Assist the Marketing Manager in the development and implementation of marketing plans that align with overall brand objectives.
• Develop promotional materials and POSMs to enhance brand visibility and drive sales.
• Manage social content calendar and digital ad schedule and ensure that content is rolled out in a timely manner.
• Assist in the development and launch of new products, from launch and Go To Market.
• Collaborate with sales teams to ensure brand plans are executed to drive business objectives.
• Execute promotional activities, including Key Account, Local Store, Events, sponsorships, and partnerships.
• Coordinate with external agencies and vendors to ensure timely and effective execution of promotional campaigns
• Provide regular updates and reports to the SMM on brand performance and campaign results.
• Assist in managing the brand marketing budget, ensuring efficient allocation of resources.
• Conduct market analysis via available tools, trade visits or digital content and be proactive and reactive to consumer and market trends.
• Track and report brand expenditure, sales performance.
• Track and measure effectiveness of brand events and sampling activities.

Requirements:

• Bachelor’s Degree in Marketing / Business Studies/Health-related discipline or equivalent
• Minimum of 4 – 5 years of experience in marketing, brand management, or a related role preferable in FMCG, Consumer Health environment.
• Experience in digital marketing and social media strategies.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.