Brand Manager (DTC)

Responsibilities:

• The Brand Manager will be managing a portfolio of DTC consumer health products.
• Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.
• Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution.
• This position covers the Philippine market.
• The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.

Major activities

• Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.
• Provide monthly analysis and findings with plan of actions using market share and available data.
• Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.
• Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.
• Involved in the S&OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.
• Knowledgeable in product lifecycle management
• Familiar with digital and social media platforms.
• Familiar and comply to advertisement compliance for healthcare products
• Familiar with business to business (corporate) marketing

Integrity & Compliance:

• Works within Integrity & Compliance policies and all company policies and ensures those around him/her do the same.

Requirements:

• Degree in Business/Marketing preferred.
• Good understanding of the latest marketing trends and techniques.
• Understand consumer sales journey and familiar with social media platforms.
• Good analytical skills, evaluate data and provide insights to improve sales.
• Min 3 years of brand management and trade marketing experience from Consumer Health/FMCG products.
• Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams. 
• Able to demonstrate new pilots in the areas of digital and analytics
• Detail oriented and having the ability to actively listen.
• Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.
• Strategically focused, results oriented with strong problem-solving skills