Brand Content Specialist

Our client is a trailblazing pioneer in the Tobacco Manufacturing Industry. What sets them apart is their unwavering commitment to innovation and progress. They have embarked on a remarkable journey of transformation, with a resolute aim to create a smoke-free future. This ambitious endeavour has completely redefined every aspect of their business, from the production and distribution of their products, to how they interact with their customers and society as a whole.

By embracing this transformation, our client is leading from the front, with their pioneering vision and steadfast determination to create a smoke-free future.

With a workforce of more than 75,000 talented individuals worldwide across 180 countries, they have truly established themselves as a global leader in the industry. 

Overview:

• The Brand Content Specialist will assist with the development of brand communication materials across channels (brand retail, indirect retail, consumer coaches, etc.) for our smoke free product line . 

Responsibilities:

• Support the content creation team in the execution, production and trans-creation of materials needed to support omni-channel communication such as point-of-sale materials, consumer event collateral, LAMP (legal age meeting place) materials, etc. 
• Coordinate transcreation of various creative assets and supervise work done by external transcreation agency, to ensure accuracy and compliance with policies and regulatory requirements.
• Support supervisor in evaluating agency creative work and production process.
• Collaborate with procurement and production agencies to deliver prototypes and final production specifications prior to go-to-market.
• Conduct agency briefings with the support of Brand Manager Content to develop creative materials; align with internal stakeholders on specific channel needs and gather feedback on creative materials prior to production.
• Collaborate across functions - brand marketing, consumer experience, digital, portfolio and channels team to ensure communication materials needs are met.
• Manage timelines and deliverables to meet deadlines.
• Assist with presentation development, including internal management presentations, internal approval meetings (e.g. pre-market review group), pitch decks and company-wide events presentations (e.g. national sales meeting, launch event, etc.)

Requirements:

• Bachelor's degree in a related field, such as Marketing, Communications, Journalism, Business, English, Public Relations, or Advertising. 
• 3 or more years of experience in similar positions, either on client or agency side.
• Strong communication and collaboration skills. 
• Able to juggle multiple priorities and deliver against tight deadlines.
• Performs well under pressure, while managing various cross-functional parties during event execution. 
• Creative and consumer-first mindset.
• US Spanish language fluency a plus.
• Legally authorized to work in the U.S.