AVP, Channel Marketing

Our client operates in the consumer financial services space, focusing on making everyday purchases and essential needs more accessible through flexible financing solutions. They support individuals across their financial journey—from obtaining their first line of credit to managing long-term financial flexibility—by enabling more informed and responsible credit decisions.

Our client has built a vast network that connects consumers with a wide range of small and mid-sized businesses, as well as providers in the health and wellness sector. Through this ecosystem, they play a meaningful role in supporting both customer financial well-being and the growth of businesses that form a critical part of the broader economy

Responsibilities:

• Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).
• Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios.
• Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work.
• Manage , train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance.
• Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).
• Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).
• Manage file selection and segmentation of channel marketing campaigns and facilitate accurate execution of “file only” requests.
• Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.
• Work within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness.
• Audits high complexity and/or flagged campaigns, including approving campaign requirements.
• Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement.
• Investigate, develop, and champion pilot strategies for next-generation channel optimization.
• Ensure all campaigns meet required campaign documentation requirements.
• Drive advancement and adoption of responsive design for mobile optimization.
• Ensure adherence to purchase order and invoice management procedures.
• Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.
• Perform other duties and/or special projects as assigned, with a focus on exploring and integrating AI-driven innovations to improve overall marketing operations.

Requirements:

• Bachelor’s degree with overall 5+ years of experience with the financial services industry or Marketing or Digital experience; In lieu of degree overall 7+ years of experience with the financial services industry or Marketing or Digital experience
• Minimum 5+ Years of email with hands-on experience of building and deploying commercial emails leveraging Agile methodology
• Minimum 5+ years of experience with the enterprise email service platform: Zeta (Athena, Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
• 5+ years of experience working with US stakeholders and cross-functional teams
• Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
• Strong project management skills, attention to detail, and ability to work under tight deadlines
• Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
• Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners
• Strong written & verbal communication skills
• Good team player