Trade Development Manager- North East Asia

Our client is a leading global appliance company that has shaped living for the better for more than 100 years. They reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations. Under their group of leading appliance brands, they sell approximately 60 million household products in more than 120 markets every year. They have employed 51000 people around the world.

Responsibilities:

• Retail Strategy Execution: Craft and implement strategies enhancing POS consumer interaction and brand experience, with a focus on ROI and alignment with business goals and product launches.
• Stakeholder Collaboration: Work closely with sales, product lines, and trade partners, ensuring retail plans are cohesively developed and effectively executed.
• Resource and Budget Management: Manage POS development budgets to ensure cost-effectiveness while maintaining brand consistency and premium presentation across all formats.
• Innovation in Retail Display: Lead the creation and timely implementation of innovative retail displays and materials, adhering to brand guidelines.
• Trade Development Strategy: Develop strategies that comply with regional objectives, overseeing trade marketing campaigns, display effectiveness, and investment optimization for maximum ROI.
• Field Force Management: Direct field force operations, enhancing team effectiveness, managing recruitment and training with external agencies, and implementing incentive schemes.
• Performance Monitoring and Analysis: Track and analyze sales performance and field activities, identifying optimization opportunities and reporting insights to stakeholders for strategic alignment.

Requirements:

• A university degree in marketing or a related field.
• Fluency in English.
• At least 7 years of experience in retail marketing or a similar role.
• Regional function management is a plus.
• People management.
• Analytical and detail-oriented, capable of interpreting complex data to inform decision-making.
• A seasoned expert in retail marketing, passionate about delivering exceptional consumer experiences.
• Energetic and inspiring, with the drive to achieve both short-term wins and long-term goals.
• A collaborative team player, able to work effectively with diverse teams and stakeholders.
• Agile and decisive, able to quickly adapt to changing situations and make confident decisions.
• Open and consumer-focused, bringing an outside-in perspective and valuing cross-collaboration