Customer Marketing Manager

Our client vision is to be the world’s best performing snacks-led powerhouse, unleashing the full potential of their differentiated brands.

Powered by their strategy to Differentiate, Drive & Deliver, they are a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.

Our client purpose is to create better days and a place at the table for everyone through their trusted foods brands.

As part of this purpose, they are committed to advancing sustainable & equitable access to food by creating Better Days for 4 billion people by the end of 2030.

Role Description:

• As a Customer Marketing Manager, you will be responsible for all categories across Saudi Arabia.
• This role will be focused on the planning, execution and post evaluation of trade, customer and shopper marketing plans by country by channel and driving availability & visibility.
• You will also be responsible for achieving P&L via driving NSV and improving margins.

Responsibilities:

• Understanding country and category dynamics, shoppers, trade and retailers to grow our client business in the related country.
• Planning trade promotions and approving TA together with MDM.
• Collecting trade spent actuals from DSRs (end of each month) and reviewing with CTMM and MDM.
• Deploying activations to DSRs.
• Developing the trade plans for activations/innovations/re-launches together with MDMs & DSR, and approving its sufficiency with respective Category Trade marketing Manager.
• Post activity evaluation on country / customer level.
• Differentiating customers and channels by implementing tailor made solutions considering shopper profile (if needed)
• Driving Perfect Store program in country, DSR, customer level; analyzing the audit results and coming up with plans to improve availability and visibility together with MDM.
• Analyzing distribution gaps in traditional trade and working on plans to increase WD/ND together with MDM for all categories.
• Developing planograms as per Category Trade marketing Manager guidance by country by channel and following up the execution.
• POSM production (if POSM produced by distributor in respective country).
• PO/GR/ GRID INPUT (Owned activities).
• Demand Review (on initiatives).

Requirements:

• 5-9 years’ experience Trade Marketing / Sales experience.
• FMCG, preferably Multinational background.
• Experience in activation planning, execution, and implementation.
• Experience with promotion planning, trade fund management, and trade drives.