Country Marketing Manager

Responsibilities:

• Support the regional APM team with the country and portfolio strategy, in particular through managing shipment, depletion, and inventory targets with a clear understanding of their impact on the P&L.
• Defines, aligns, and ensures flawless execution of the annual channel and customer marketing plan in collaboration with distributor teams, with the ultimate goal of enhancing visibility and deepening consumer, shopper, and bartender engagement at the point of sale;
• Identifies and recommends opportunities for portfolio optimization and expansion, spearheading new launches in line with regional strategic priorities;
• Builds and nurtures strong day-to-day relationships with distributors, mastering key market performance indicators. 
• Analyzes business evolution and competitive dynamics, leveraging insights and trends to identify growth levers and shape winning market strategies.
• Oversees the monthly operating rhythm, business planning, and sales forecasting process to ensure timely shipments, accurate financial planning, and operational excellence.
• Embeds the RTC model in full alignment with the regional team, ensuring consistency and strategic coherence.
• Oversees the local budget, managing and tracking BTL activities, CCM investments, and ROI. 
• Translates consumer insights, competitor analysis, visibility initiatives, and sales performance into recommendations for actionable strategies, feeding into annual strategic and budget exercises.
• Encourages strong distributor focus and commitment toward the Campari Group portfolio, ensuring top-of-mind presence and advocacy.
• Fosters a culture of accountability, passion, and brand ownership within partner organizations, inspiring teams to deliver excellence and sustainable growth.

Requirements:

• Minimum 8-12 years of relevant sales, marketing and customer marketing experience, within a structured multinational company.
• Relevant local experience in the Spirits, Wine and Beer industry
• Knowledge and experience in the on-premise is a strong plus
• Having managed third parties distributors is a plus
• Experience in premium brands development in a structured multinational context (incl. being exposed to different marketing roles: global / regional / local / trade marketing etc…)
• Economics / Marketing / Business Administration University Degree