Assistant Customer & Channel Marketing Manager

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.

Responsibilities:

• Handle overall execution of brand activation calendar and support CCM project planning centrally
• Customize & implement bespoke programs to help drive depletion across brands
• Drive activations for specific channel segmentation for on-trade basis defined guidelines
• Ensure that merchandise standards are adhered to for best in class execution of all BTL activations
• Create an on-trade scorecard to build a strong M&E leg to all activations 
• Create a vendor pool to have efficient external working to support CCM Function Agenda nationally
• Ensure POSM, compliant with the Brand Guidelines, is available in sufficient quantities to achieve visibility objectives in all relevant outlets, as per the annual aligned plan 
• Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations
• Customize barware and visibility initiatives for outlets 
• Incentive planning & deployment to drive recommendation  

Requirements:

• Proven track record of working in trade/brand marketing (2-6 yrs).
• Post Graduation Degree with marketing specialization
• Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships 
• Experience in handling large scale national marketing programs
• Demostated ability to work within cross functional teams
• Experience managing large cross functional commercial projects desirable
• Experience in liquor/beverage industry preferable, not critical
• Ability to network and build strong relationships