Digital Manager

Our client is a leading global appliance company that has shaped living for the better for more than 100 years. They reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations. Under their group of leading appliance brands, they sell approximately 60 million household products in more than 120 markets every year. They have employed 51000 people around the world.

Responsibilities:

• Define digital strategy, as an element of the overall marketing strategy and plan, follow up on execution in markets
• Deploy digital maturity roadmap, KPIs and dashboard
• Deploy digital 360 user journey, segmentation based on behavior signals, and implement user experience innovation to drive business goals
• Application governance (social, web, analytics, rating and review, capability, etc.)
• Participate in agency meetings. Ensure their deliverables are on-time, on-brief and within budget 
• Synergize digital agencies in market, with particular focus on remuneration model and value for money
• In charge of digital budget management
• Lead eCommerce marketing planning and joint business plan with strategic partners
• Lead paid media transformation, improve media process and capability
• Lead CRM and omni-channel marketing with personalized experience
• Provide guidance on commercial launch and always-on digital campaigns

Requirements:

• Passionate about delivering simply outstanding digital consumer experiences.
• Extensive experience in digital marketing in social media, paid media, web user experience, digital campaign, consumer lifecycle management.
• Experience in working with ecommerce key players such as Lazada, Amazon, etc.
• Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.
• Ability to think in a creative and strategic way, but adept at delivering operationally.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• Ability to learn fast and adapt well in unfamiliar situations.
• Strong analytical skills and data-driven thinking. 
• Proven practical experience in applying digital testing/experimentation methodologies and optimization strategies.

Qualification:

• University degree in Marketing/Digital Marketing or related area
• 8+ year professional experience in digital marketing experience
• Fluent in English (oral & written)