Copywriting Specialist

Our client is committed to diversity and believes that all employees should feel a sense of belonging within the organization. As a fundamental principle, each individual has the duty to contribute to and sustain an inclusive environment. The organization also believes that laws, regulations, and business practices should uphold the principles of diversity, inclusion, and equality. While laws may vary in the countries where they operate, the company remains dedicated to maintaining an inclusive and diverse workplace—where individuals can be themselves and excel both professionally and personally.

Responsibilities:

Content Strategy and Planning:

• Develop and implement a content strategy that aligns with Saudia’s business goals and user needs.
• Conduct content audits and gap analyses to identify areas for improvement.
• Create detailed user personas and content maps to guide content creation.

Content Creation and Optimization:

• Write clear, concise, and engaging content for the website and app in both Arabic and English.
• Create and manage multimedia content, including images, videos, and infographics.
• Develop interactive tools and features to enhance user engagement.
• Optimize content for search engines (SEO) and ensure it meets accessibility standards.

Content Management:

• Collaborate with the Content Management System team (CMS) to manage and update content efficiently.
• Ensure consistency in tone, style, and terminology across all content.
• Implement best practices for content maintenance, including regular reviews and updates.

User Experience and Design:

• Collaborate with UX/UI designers to create user-friendly designs and layouts.
• Collaborate with UX/UI designers to develop wireframes, prototypes, and visual designs to test and refine the user experience.
• Ensure all content is accessible and adheres to WCAG guidelines.

Testing and Validation:

• Conduct rigorous testing of content in lower environments before going live.
• Collaborate with QA teams to identify and fix issues.
• Validate that all content meets quality, accessibility, and performance standards before production deployment.

Analytics and Continuous Improvement:

• Use tools like Google Analytics to monitor content performance and user behavior.
• Collect and analyze user feedback to identify areas for improvement.
• Regularly review and update content based on data insights and user feedback.

Requirements:

• 5+ years of experience in content design, digital marketing, or a similar role.
• Strong writing and editing skills with a focus on web content.
• Experience with SEO, UX/UI design, and content management systems.
• Proficiency in analytics tools (e.g., Google Analytics) and accessibility standards (e.g., WCAG).
• Bilingual in Arabic and English.